Destination Marketing

Experience Passport

Give visitors more reasons to explore your destination with a digital passport campaign that connects local businesses, activities and rewards.

Experience Passport

One passport. More discovery. More local impact.

Turn “what should we do next?” into another local discovery. A digital passport connects your community’s businesses and experiences through activities, check-ins and rewards that give visitors more reasons to explore and spend locally.

Our tourism campaign team handles the concept, creative, partner outreach, setup and launch. You get a campaign shaped around your goals, with measurable participation and practical insights to make your next campaign even stronger.

Key Benefits

  • Put more places on the itinerary. Encourage participants to explore beyond familiar stops and discover businesses and experiences they might otherwise miss.
  • Create more opportunities for local spending. Give people compelling reasons to visit participating businesses and support more of your community along the way.
  • See how people take part. Track participation, check-ins and reward redemptions to understand which activities and locations engage your audience.
  • Make it happen without stretching your team. Our experts handle campaign planning, creative development, partner coordination, setup and reporting, giving you the support to move from idea to launch.

PRICING

Clear scope, clear investment.

Experience Passport

Starting at $2,500*

*CAD plus applicable taxes, token costs may apply

Kickoff Planning Session

A collaborative meeting to align on your goals and approach for a passport campaign.

Collaborator Outreach

Initial outreach and coordination for partners involved in the campaign. Hand off once campaign launches to continue stakeholder relations.

Campaign Set Up

Challenge setup within Tourismo including Copywriting, Task creation, Content entry, Reward setup, Testing, review and approval

Graphic Assets (if applicable)

Includes badges, hero graphic, QR code materials and promotional poster

Performance Report

Includes engagement analytics, key partner analytics and strategic recommendations for next campaign

what it looks like

See it in action

Ready to grow your visitor economy?

Tell us what you’re working toward, and we’ll help you find the right combination of technology and expertise.