Inventory Assessment
September 18, 2026
See the full picture of your tourism-related business assets and where to focus next.
Understand what assets you have today, who they appeal to, and exactly where to invest tomorrow.
tourismo’s Inventory Assessment gives your team a more complete picture of the businesses contributing to your visitor economy, their market readiness and the opportunities hiding across your community.
Starting from $5,500
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Canadian-owned. Data hosted in Canada.
How much of your visitor economy is currently on your radar?
Restaurants, retailers, accommodations, attractions and other experiences all contribute to your local tourism economy. But many may not appear in your existing database, or even think of themselves as tourism businesses.
tourismo reviews publicly available information—including business websites, social media, Google reviews, menus and booking pages—to identify and assess tourism-related businesses throughout your community.
See the opportunity at both the community and business level
Every business is assessed through three distinct lenses:
Traveller-segment fit
See how well your local inventory aligns with Destination Canada’s eight traveller segments, and where new market opportunities may exist.
Digital-readiness
Understand how businesses perform across discoverability, accessibility and conversion, content and storytelling, reputation and trust, and data and performance.
Culinary and agritourism potential
The Taste of Place Agent, developed in partnership with the Culinary Tourism Alliance, identifies authentic local experiences, hidden gems and opportunities to strengthen your community’s food tourism offering.
Because the findings are business-specific, your team can also use them to provide local operators with more relevant, practical guidance.
What you receive
Your Inventory Assessment includes:
Up to 1,000 identified and scored tourism listings
Traveller-segment, digital-readiness and Taste of Place Agent assessments
Community-wide strengths, gaps and emerging opportunities
Business-level insights to inform operator support
A strategy gap analysis connecting the findings to your current priorities
Two sessions with tourismo’s tourism experts to review the results and determine next steps
A clear benchmark for measuring future progress
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Start with the report. Then decide what comes next.
The Inventory Assessment is a valuable standalone engagement. It gives you a current snapshot of your visitor economy and clear priorities for moving it forward.
When you’re ready, the same intelligence can do even more through the tourismo platform, from publishing a more complete inventory on your website to communicating with operators, sharing recommendations and tracking improvement over time.
But it starts with understanding what you have today.
One engagement, starting from $5,500
Discover the businesses and opportunities your community may be missing.
[CTA: Request Your Inventory Assessment]
Prefer to talk first? Contact Kirsten at [email protected].