John Hall - Founder - Find the Ethos Marketing
Find the Ethos Marketing
John Hall — Founder
Tourism, Destination & Integrated Marketing Strategy
Find the Ethos Marketing helps destinations, municipalities, tourism organizations, and community partners turn complex marketing challenges into clear, connected strategies and practical action.
Founder John Hall is a senior marketing strategist specializing in tourism, destination development, integrated marketing, performance marketing, and AI-driven discoverability. He helps destinations and communities align their brand, audience insight, visitor experience, content, digital channels, paid media, tourism partners, and measurement around shared outcomes: stronger awareness, visitation, local support, tourism-sector participation, and long-term destination value.
John brings deep destination-marketing experience, including 15 years leading the Destination BC advertising account. In that role, he worked across provincial tourism priorities, regional and community destinations, campaign planning, partner marketing, market development, audience strategy, and performance measurement. His experience includes work with communities and cities throughout British Columbia, including the District of Houston, Salmon Arm, Mackenzie, Dawson Creek, Go North RV, the NWBC Consortium, the NEBC Consortium, the City of Surrey, the City of Campbell River, and Prince George.
His work is grounded in the belief that effective destination marketing requires more than individual campaigns or disconnected tactics. It requires an integrated approach that connects a destination’s story with visitor and resident audiences, local tourism partners, owned channels, paid media, website experience, content, search, and reporting.
John’s work can also support broader community and economic-development objectives where tourism intersects with business vitality, investment, talent attraction, community pride, and place reputation. His core focus, however, is helping destinations and communities compete more effectively for attention and visitation in a rapidly changing media and search environment.
Through a partnership with Chabot Media & Strategy, John also provides performance-marketing campaign planning, paid-media buying, optimization, and reporting.
John is a certified Answer Engine Optimization (AEO) Strategist and helps organizations adapt for the shift toward AI-driven search, ensuring destinations and tourism businesses are easier for search engines and answer platforms to understand, find, and recommend.
Website: findtheethos.com
LinkedIn: linkedin.com/in/johnhall6
Paid Media Partner: Chabot Media & Strategy
Areas of Specialization
Integrated tourism and destination marketing strategy
MRDT planning and destination marketing plan development
Performance marketing campaigns and paid-media strategy
AI discoverability, SEO, and Answer Engine Optimization
Community, partner, and stakeholder marketing alignment
Core Outputs
Five-year tourism, destination, and MRDT strategies
One-year MRDT plans, annual marketing plans, budgets, and implementation roadmaps
Integrated marketing communications plans and campaign strategies
Destination positioning, narrative, messaging, and audience frameworks
Visitor-market prioritization and journey planning
Paid-media strategy, media plans, buying, optimization, and reporting
AEO readiness audits, SEO strategy, content recommendations, and structured-data guidance
Website, content, itinerary, trail, guide, and visitor-information strategy
Tourism-partner engagement frameworks and co-operative marketing models
Measurement plans, dashboards, reporting frameworks, and campaign optimization
Stakeholder workshops, facilitation, executive presentations, and self-serve playbooks
Experience & Relevant Background
John brings more than 25 years of senior destination-marketing, place-marketing, and economic-development experience across British Columbia and Alberta.
His background includes long-term leadership of the Destination BC advertising account, supporting provincial tourism priorities, the Super, Natural British Columbia visitor-marketing ecosystem, regional destination development, community marketing, market development, partner programs, integrated campaign planning, and performance measurement. Destination BC is British Columbia’s provincial Crown corporation responsible for marketing the province as a tourism destination and supporting tourism-sector growth.
John has worked with Destination Marketing Organizations, regional tourism organizations, municipalities, tourism consortia, and community partners throughout British Columbia, including Northern BC and other rural, regional, urban, and emerging destinations. His experience includes destination positioning, integrated campaign strategy, tourism and MRDT planning, visitor-market development, stakeholder and partner alignment, content and channel planning, paid-media strategy, and measurement.
His work has also included international economic-development and investment-attraction strategy for the provinces of British Columbia and Alberta. This experience has involved helping translate provincial economic priorities, sector strengths, trade and investment opportunities, and international-market positioning into strategic communications, marketing, and engagement initiatives.
John’s experience spans the broader BC tourism and economic-development ecosystem, including work connected to Destination BC, Northern BC Tourism, community and regional DMOs, municipalities, tourism-industry organizations, and provincial economic-development priorities.
Due to agency, partner, and white-label delivery arrangements, individual client names, project scopes, campaign details, and case examples are shared selectively and only where public attribution or client permission permits.
Core Outputs
Integrated tourism, destination, place-marketing, and communications strategies
Five-year MRDT strategy development and one-year MRDT plan writing
Destination marketing plans, campaign strategies, and annual implementation roadmaps
International economic-development, investment-attraction, and market-positioning strategy
Stakeholder, accommodation-sector, tourism-partner, and community-engagement facilitation
Visitor-market prioritization, audience strategy, and journey planning
Destination positioning, story development, messaging, content, and channel planning
Paid-media strategy, planning, buying, optimization, and reporting in partnership with Chabot Media & Strategy
AEO readiness, SEO, content strategy, and AI-search discoverability recommendations
Measurement frameworks, dashboards, reporting, and campaign-performance analysis
The best way to connect is by email or through an introductory consultation booked through Find the Ethos Marketing.
Website: findtheethos.com
LinkedIn: linkedin.com/in/johnhall6